Glenda Hersh
President & Founder

Glenda Hersh is the co-founder of True Entertainment and President and founder of Mad River Films. A leading television and film production company dedicated to the craft of storytelling, True creates non-fiction programming with the feel and emotional impact of fiction, and fiction programming with the grit and realism of documentary.

Previously, she was a principal in The New York Times-owned NYT Television and it’s precursor, Video News International. In her four years at NYT Television, Hersh developed and produced hundreds of highly acclaimed reality and documentary programs, helping usher in a new era for non-fiction television. Among these were Trauma: Life in the ER, a groundbreaking, award-winning and highly rated series currently in its seventh season, ESPN’s The Season, and a number of highly rated reality series for TLC, including Police Force, Paramedics, and Maternity Ward. Her shows were nominated for five Emmy awards.

At VNI, Hersh was a pioneer in the world of digital filmmaking, producing the first television series shot and edited on digital tape. She also oversaw a network of dozens of video journalists around the world and produced programming for ABC’s Nightline, CBS, BBC, Discovery and others. In 1994, Hersh helped set-up two ground-breaking TV stations -- TELEZURI in Zurich, Switzerland and the Associated Newspaper’s 24-hour local news station, CHANNEL ONE, in London.

Prior to this, she was a writer and producer for ABC News' Good Morning America and for WTN in New York. Before moving into television, Hersh was a print journalist. She was a Washington correspondent for Agence France-Presse, and covered Mexico and the wars of Central America for United Press International. Hersh received her BA in History from the University of Toronto, and her MS in Journalism from Columbia University.

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